Industries

Location analysis for different industries

MarketGround helps you explore the population, jobs and businesses within an area. See how these measures can support retail, real estate, franchise and other location decisions, with examples relevant to each industry.

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See how MarketGround can support your work

Commercial real estate

Add local population, employment and travel access information to commercial property analysis.

Retail chains

Compare candidate stores with existing locations using consistent demographic and business measures.

Franchise brands and franchisees

Evaluate proposed territories and examine their overlap with existing franchise locations.

Restaurant groups

Compare nearby residents, daytime activity and restaurants when evaluating a location.

Fitness and wellness studios

Explore membership areas, demographic profiles and nearby fitness businesses.

Rideshare, delivery and field operations

Add population and employment context to service zones, depot locations and operating areas.

Sales territory planning

Compare households and listed businesses across sales territories to support planning.

Economic development and planning

Analyze population, employment and local businesses within a corridor or district.

Case studies

Examples of location analysis

These studies use public data to examine existing business locations and potential sites. MarketGround prepared them independently. The companies did not commission the work and are not customers.

Retail chains
Comparing hardware store markets before evaluating new sites

See how grouping 248 hardware stores by their surrounding markets changed the comparison of five potential Denver locations.

Restaurant groups
Testing restaurant site criteria against existing locations

Compare five potential Phoenix locations and two existing restaurants using the operator's published site criteria.

Franchise brands
Comparing franchise market fit and geographic overlap

See how market fit and overlap with existing locations affected the comparison of six Chicago franchise candidates.

Fitness and wellness
Comparing three studio locations in different markets

Compare the populations, household characteristics and fitness businesses around three studios in different markets.

Not on the list

Explore other uses

The same geographic analysis can support decisions about clinics, service areas, campuses and other locations. Draw the area relevant to your work and review the people, jobs and businesses within it. Contact us to discuss a particular use.

If you would rather start from the method than the industry, the trade area analysis page explains how an area becomes numbers, and the research section carries studies of real places.

Try an area relevant to your work

Use a free account to draw an area and explore its core measures. Paid plans add travel areas, benchmarks, exports and reports with your branding.

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