Features / Who is there

Know who is there, by night and by day

Residents, workers and the people an area draws in during the day, with the Census tables that describe them, their history back to 2016, the comparison with the wider market, and the uncertainty on every survey figure.

Central Dallas with the daytime population layer on, showing dense hexagons over downtown and the Arts District — The daytime population layer over central Dallas. Darker cells hold more people during the working day.

Day and night population

Compare population by day and night

Each area includes resident and daytime population measures. Their ratio shows whether the estimated daytime population is larger or smaller than the resident population, so an office district reads several times its resident count and a suburb reads below one. Turn on the population layer to explore patterns across a city before selecting an area. Included on every plan.

Jobs by industry

See jobs by industry

Explore jobs at workplaces within your area, grouped by industry. The figures come from Census Bureau employment data, with history available to show how the local employment mix has changed. Read the office and health care counts as the daytime customers a site can reach, and the retail and food counts as the businesses already serving them. Included on Pro and Team.

Jobs by industry inside a Dallas project split into office, retail, food, health care, education and manufacturing, with each location's total and a history from 2016 to 2023 — 438,573 jobs across a three-location Dallas project, by the sector of the workplace, with each location's own total beneath.

Age by sex, and four more combined tables

Explore combined demographic characteristics

View age and sex together using the Census Bureau tables that publish both characteristics. MarketGround estimates these groups for your selected area. Choose seven grouped age bands or all 23 Census bands. Additional tables cover housing tenure and income by age of householder, households with children, and education by sex. Included on Pro and Team.

A population pyramid showing men and women in seven age bands for a Dallas project, with a small pyramid for each location beneath — Age by sex for a three-location Dallas project, with a small pyramid per location so the shapes can be compared.

A table of household income by age of householder for a Dallas project — Household income by age of householder for the same Dallas project, one of the four other combined tables.

Population over time

Review population history

Project reports show population history for each location and the combined area. Switch between resident and daytime measures and use the table to inspect values. LandScan and Census-based results appear as separate series, with their source details explained on the methodology page. Included on every plan.

Population over time for a Dallas project from 2016 to 2025, with the combined total drawn as two series and a table of figures per location beneath — Population history for the combined Dallas project and its individual locations, with separate LandScan and Census-based series.

Benchmarks and index scores

Put local figures in context

Compare an area with its city, county, metro area or the nation. An index of 100 matches the comparison area, so a renter index of 145 means the share of rented homes is 45 percent higher. Counts with a defined comparison population are converted to shares before indexing, and every tile on the overview carries its index as a small chip. Switch between benchmarks to see how the area relates to different regions. Included on Pro and Team.

A benchmarks panel comparing a Dallas trade area with its county, metro and the nation across income, housing, education and density — One Dallas trade area against its county, its metro and the nation. The comparison areas are found from the shape's own interior point.

Margins of error

See how certain each figure is

Every figure drawn from the American Community Survey is an estimate from a sample, and MarketGround carries the Census Bureau's 90 percent margin of error through every calculation and shows it beside the number as a range. Nine times in ten, a complete count would fall inside that range. A figure whose margin is more than half the estimate is faded and marked as low reliability, so a small area never presents a guess as a fact. Read how the ranges are built on the methodology page. Margins of error are included on every plan.

The At a glance tiles for a Dallas project, each survey figure carrying a plus or minus range beneath it, such as 363,404 people plus or minus 7,282 and 58 percent renters plus or minus 1.1 points — The At a glance tiles for the three-location Dallas project. Each survey figure carries its 90 percent range beneath it, and the daytime population is marked as a modeled figure.

Keep reading

The features beside these

Every feature is listed by plan on the features page, and how each figure is built is on the methodology page.

Define an area

Draw a radius, a polygon or a travel time, analyze rings and named boundaries, or upload the sites you already have.

Traffic, transit and businesses

Traffic counts through the week, when the area is busy, transit access, the Retail map layer, businesses by category and brand, openings and county momentum.