Features
Everything you need to size a location, and nothing you have to trust blindly.
Define the area
Three ways to draw, one honest shape.
Click for a radius and drag it to size. Click corner by corner to trace a polygon around the blocks you actually care about. Or drop a pin and pick a travel time by car, on foot, by bike or by public transport, and MarketGround follows the real road and transit network to find everywhere reachable in that many minutes.
In the picture, the blue outline is a 15-minute walk from the pin at Klyde Warren Park. It hugs the street grid, stretches along the walkable corridors and stops at the highway, which is exactly what a circle would get wrong. The two teal circles are radius areas saved earlier.
Instant results
The answer arrives while your hand is still on the mouse.
The panel on the right is what appears the moment a shape exists. For that 15-minute walk: 15,893 residents across 3.7 km² and 21 census block groups, 11,031 households, and a median household income of $106,518. Move the pin, change the minutes, switch from walking to driving, and the numbers follow.
Above the figures sit the controls for keeping what you have found: give the area a name, save it into a project, or clear it and start again. Below them, the project's saved locations and one-click CSV and GeoJSON export.
Day and night population
Two populations for every area.
Residents at night. Workers and visitors by day. Each area you draw reports both, and the ratio between them tells you what kind of place it is: a 5× downtown that empties at dusk, a 0.7× suburb that fills back up, a 1.1× main street that hums all day.
Turn on the map layer and the pattern is visible before you draw anything. Here the darkest hexagons sit over downtown and the Arts District, where the daytime crowd is several times the number of people who sleep there.
Projects
Every saved location, together and side by side.
Save areas into a project and open its report. The header gives you the combined picture, here 148,411 people across three Dallas locations covering 68.5 km², with a median income of $87,287 and 3.11 times as many people present by day as by night. The shapes are drawn to one shared scale so you can see their relative sizes at a glance. And because two of these areas overlap, the page says so and counts the 47,223 shared people once.
Population over time
Is this area growing, or was it?
Every project report carries the population history from 2016 to the newest year available, for the combined footprint and for each location on its own. In this chart the heavy blue line is all three Dallas areas together, and the thin grey lines beneath are Uptown, Downtown and Richardson individually, each labelled at its right end so you never have to guess which is which.
Flip between residents at night and workers by day with one click. Hover any point for the exact figure.
Businesses and places
See what is already serving your customers.
The same report counts every open business inside each location and sorts it by type: professional services, retail, health and medical, eating and drinking, and so on down the table, with a column for each location and a combined total that counts a place once even when two areas overlap.
Below the table are the leading specific categories and the leading brands. Here that means 20 Starbucks, 24 Baylor Scott & White locations and 26 Dallas County Sheriff's facilities across the three areas, out of 20,267 places in total. Whether you are looking for competitors or for the anchors that draw a crowd, they are on this page.
And the rest
Small things that turn out to matter.
Ask it in plain English
The built-in assistant answers questions about your projects and the places around them, using the same tools the interface uses. It can only see what your account can see.
Take the numbers with you
Export any project as CSV for the spreadsheet or GeoJSON for your own maps, with every variable and every shape included.
Work as a team
Invite colleagues into your organisation. Projects are shared, roles are simple, and nobody outside your organisation can see a thing.
Honest about uncertainty
Survey-based figures carry margins of error, and a few are approximations. Wherever that is true, a small badge next to the number says so.
Fresh data, on a schedule
Businesses refresh monthly. Demographics arrive with each Census release. Population is anchored to the newest county estimates every year.
Every method written down
How each figure is built, and how it is checked before it is served, is on the methodology page. Read it before you trust us.
Try it on a place you already know.
The free plan is enough to draw a few areas and see whether the numbers match your instincts. Most people find out something they did not know.