Features

Tools for analyzing and comparing locations

Define an area, learn who is there by night and by day, read the traffic, transit and businesses around it, count the competition, and carry the sites through a screen, a stress test and a report. Each part has its own page below.

Compare an area with its city, county, metro area or the nation. An index of 100 matches the comparison area. For example, a renter index of 145 means the share of rented homes is 45 percent higher. Switch between benchmarks to see how the area relates to different regions. Included on Pro and Team.

Choose the kind of business you compete with and MarketGround counts the open places inside the area and around it, indexes the residents per competitor against the metro, and estimates each store's share of nearby residents by travel time alone. The same model shows where your own sites take from each other, and a co-tenancy profile says how well a site matches the neighbors a brand usually has. Included on Pro and Team. Competition, in depth

Enter the thresholds a tenant rep carries, such as population within three miles above 50,000 or at most two competitors within two miles, and every saved site is judged on each line, with the figure beside the result. Close means within the margin of error. Start from a template for coffee, quick service, salons, fitness, childcare, urgent care or pet, then test the ranking under other rings and drive times, forecast a candidate's sales from your own stores' figures, and record the decision. Included on Pro and Team. Deciding and delivering, in depth

Create a read-only link to a project report carrying your logo and contact details, and send it to anyone. Choose whether it lasts a week, a month, a quarter or a year, add a passcode that you pass on separately, and label the link so you know later who received it. The shared copy refreshes when you save a location and you can revoke it at any time, or download the same report as a PDF. Share links are included on Pro and Team.